Visitors’ satisfaction in Dubai and pre-trip destination image

Sofia Xesfingi, Georgia Papadopoulou, Dimitris Karamanis and Hanno M. Martens

MPRA Paper from University Library of Munich, Germany

Abstract: Understanding the factors that influence tourists’ satisfaction and the pre-trip destination image of potential visitors is particularly important for policy makers and tourism marketers. The objective of this study is twofold; first to assess the satisfaction level of tourists who have visited Dubai and further explore the factors that shape it and associate with it. Second, to assess the intention to visit Dubai according to the pre-trip destination image of potential tourists. This empirical study relies on a unique sample of 210 participants from all over the world in the year 2017. Several demographic characteristics as well as variables related to the trip process and the city attributes are collected and explored in order to document any relationship between the two groups. The major findings of the ordered logit analysis demonstrate that the city attributes are the most significant contributors to tourists’ satisfaction and to non visitors’ intention to visit Dubai. Trip factors and demographic characteristics also play a significant role only for the group of visitors. The overall satisfaction is what creates loyalty and drives tourists to repeat their visit.

Keywords: Tourist Satisfaction; Pre-trip destination image; Behavioral Intention; Dubai (search for similar items in EconPapers)
JEL-codes: L83 N75 (search for similar items in EconPapers)
Date: 2018-11
New Economics Papers: this item is included in nep-cul and nep-tur
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:89850

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