A Post Hoc Analysis of Learning Orientation–Innovation–Performance in the Hospitality Industry

ShogoMlozi
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ShogoMlozi: The Open University of Tanzania, Tanzania

Academica Turistica - Tourism and Innovation Journal, 2017, vol. 10, issue 1, 27-41

Abstract: This paper focuses on issues related to learning orientation (commitment to learning, shared vision, open-mindedness), its effect on innovation, and how innovation can lead to performance in the hospitality industry, particularly hotels. Purposive sampling was used to gather data. Data was gathered from employees of different hotel departments located in Unguja, Zanzibar. The structural equation modelling analysis was based on 228 responses. Three hypotheses formed from the learning orientation construct had a positive effect on innovation while innovation had a strong influence on business performance. Specifically, Hypothesis One (h1): commitment to learning positively (+) affects innovation (â = 0.30; p

Keywords: learning orientation; innovation; performance; hospitality industry; Zanzibar (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:prp:jattij:v:10:y:2017:i:1:p:27-41

DOI: 10.26493/2335-4194.10.27-41

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