The Importance of Stakeholder Involvement in Strategic Development of Destination Management: The Case of the Mirna Valley Destination

Maja Žibert, Marko Košcak and Boris Prevolšek
Additional contact information
Maja Žibert: University of Maribor, Faculty of Tourism, Slovenia
Marko Košcak: University of Maribor, Faculty of Tourism, Slovenia
Boris Prevolšek: University of Maribor, Faculty of Tourism, Slovenia

Academica Turistica - Tourism and Innovation Journal, 2017, vol. 10, issue 1, 43-55

Abstract: The aim of this paper is to explain further the importance of stakeholder involvement in strategic development of destination management with the purpose of getting a deeper understanding of what different stake holders perceive as more or less important when it comes to destination management. Key concepts of strategic and destination management are explained in the theoretical part. Based on this, we have posed ourselves the main research question:What are the desires of different stake holders in the development of the destination in the light of strategic management? Explanations and viewpoints of other authors were summarized, and attempts were made to derive new viewpoints based on our research questions. Results confirm the findings that the life of the local population should be included and engaged actively in the development, when developing the destination and identifying the potentials. Each group of stake holders plays a special role in the development of the destination. This paper offers an overview of the analysis challenges and trends in the development of a small tourist destination. The most reasonable and appropriate for small destinations is to undertake the management of ‘bottom-up’ and to consider a common brand, which will provide recognition of the place and its key tourism products.

Keywords: strategic management; destination management; stake holders; development of destination (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.hippocampus.si/ISSN/2335-4194/10.43-55.pdf full text in English (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:prp:jattij:v:10:y:2017:i:1:p:43-55

DOI: 10.26493/2335-4194.10.43-55

Access Statistics for this article

Academica Turistica - Tourism and Innovation Journal is currently edited by Gorazd Sedmak

More articles in Academica Turistica - Tourism and Innovation Journal from University of Primorska Press
Bibliographic data for series maintained by Alen Jezovnik ().