Student Relationship Management in Germany – Foundations and Opportunities
Andreas Hilbert (hilbert@wiid.wiwi.tu-dresden.de),
Karoline Schönbrunn (schoenbrunn@wiid.wiwi.tu-dresden.de) and
Sophie Schmode (schmode@wiid.wiwi.tu-dresden.de)
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Andreas Hilbert: Business Informatics at the Technische Universität Dresden
Karoline Schönbrunn: Business Informatics at the Technische Universität Dresden
Sophie Schmode: Business Informatics at the Technische Universität Dresden
management revue. Socio-economic Studies, 2007, vol. 18, issue 2, 204-219
Abstract:
The objective of the article is to introduce to the topic of Student Relationship Management (SRM) in Germany. The concept has been derived from the idea of a Customer Relationship Management (CRM), which has already been successfully implemented in many enterprises. Its objective is to canvass for customers, obtain their loyalty towards the company and, if necessary, win them back. Furthermore, potential uses of a SRM within the context of Higher Education Management will be demonstrated by means of examples of German universities and by applying new methods.
Keywords: Student Relationship Management; Customer Relationship Management; Higher Education Management; Data Mining; Student satisfaction (search for similar items in EconPapers)
JEL-codes: F23 J53 M10 (search for similar items in EconPapers)
Date: 2007
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