THE IDENTIFICATION OF THE MARKETING NEEDS AND MEANS OF COMMUNICATION OF THE ROMANIAN MARKETING COMPANIES - A MARKETING RESEARCH -

Tudor Edu and Costel Negricea ()

Romanian Economic Business Review, 2011, vol. 6, issue 3, 34-48

Abstract: The marketing needs of the Romanian marketing companies are very diversified, commencing with the research of the needs and demand on the target market, going down to the 4Ps (Product, Price, Promotion and Placement) and their components.The present marketing research was performed using 7 categories of information sources: specialised publications in marketing; specialised publications in economics; information provided by specialised institutions in consultancy and marketing research; information provided by individual marketing specialists;information provided by advertising agencies; information provided by the economic sections of the daily newspapers; job web sites.

Keywords: marketing needs; Romanian companies; secondary data (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (1)

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