ONLINE PROMOTION OF TOURISM IN PRAGUE

Cezar Mihălcescu (), Beatrice Sion () and Alexandra Mărginean ()
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Cezar Mihălcescu: Romanian American University
Beatrice Sion: Romanian American University
Alexandra Mărginean: Romanian American University

Romanian Economic Business Review, 2011, vol. 6, issue 4, 7-17

Abstract: Prague, the golden city of Europe, is one of the most sought European destinations for tourism, due to its tourist, cultural and political sights. Another reason why Prague is an extremely visited city is because it has a lot of lodging units that cover a large array of geographical positions as well as a classification according to price categories. An important tool in attracting customers is online promotion. This happens with the help of city presentation websites, of public interest landmarks, of hotels and hostels etc.

Keywords: tourism; Internet; website; Prague (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (2)

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