THE ROMANIAN’S BANKING SYSTEM NEED TO FOCUS ON MARKETING

Oana Preda ()
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Oana Preda: Romanian American University, Bucharest

Romanian Economic Business Review, 2013, vol. 8, issue 1, 34-42

Abstract: The importance of the marketing activity is shown first by the continuous development of competition in the financial-banking sector in spite of the diffiulties of entering and exiting a market, and second, by the globalization and the increased interest of the market players which determine high levels of intensity of the commercial activities in this sector.

Keywords: financial-banking marketing; Romanian banking system; customers expectations (search for similar items in EconPapers)
Date: 2013
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