THE DEGREE IN WHICH THE EXTENT OF THE EMOTIONAL COMMITMENT IS REFLECTED IN THE WAY OF EXPRESSING THE INTENTION TO CONTINUE THE RELATION WITH THE ORGANIZATION

Cristina Neagoe () and Nicoleta Rossela Dumitru ()
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Cristina Neagoe: Romanian American University
Nicoleta Rossela Dumitru: Romanian American University

Romanian Economic Business Review, 2013, vol. 8, issue 3.1, 35-45

Abstract: The emotional commitment is a relatively new concept. The organizations do not already have all the answers regarding the manner in which the mechanism operates. In these conditions, I have considered as necessary a deepening of the conceptual and methodological specter in this field. The purpose and objectives of the research have been achieved. Also, it must be stated that a series of unintended information has been acquired. The results of the multiple carried out analyses lead to valuable conclusions regarding the extent of the emotional commitment and the means in which it reflects on the intention to continue the relation with the organization and also, they provide a real decisional support with the purpose of improving the relations with the ensured parties, while creating a strong foundation for declaring the “commitment” as integral part of the loyalty strategy. One of the research’s most valuable conclusions is proving that the emotional commitment is a critical factor in developing long-lasting and mutually advantageous relations with the clients.

Keywords: emotional commitment; relational marketing; satisfaction; insurance market; intention to continue the relation (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (1)

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