Analysing Promotion Mix and Perceived Usefulness of e-Wallets: A case of Linkaja applications in Indonesia

Muhammad Fikri and Annisa Lisdayanti
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Muhammad Fikri: Department of Business, Widyatama University, Bandung, Indonesia
Annisa Lisdayanti: Department of Business, Widyatama University, Bandung, Indonesia

International Journal of Finance & Banking Studies, 2020, vol. 9, issue 1, 76-84

Abstract: In the future, there will be more people who switch transactions in non-cash, so this research is important to make the street service provider better understand consumers better. Linkaja is one of the e-wallets established by the merger of five State-Owned Enterprises in one platform. This study aims to determine the influence of promotion mix and benefits of perception in increasing re-use of linkaja applications for consumers in the city of bandung. The method of collecting data in this study is to use a questionnaire given to 115 respondents Linkaja users in the city of Bandung. The data analysis technique used is linear regression model. The results of the questionnaire were processed using the spss for windows version 25 program. The results of the study showed that the influence of the promotion mix variable on Linkaja e-wallet repurchase intention was 68.4% and for the influence of perceived usefulness variables on Linkaja e-wallet repurchase intention was 71.17%. Whereas for the simultaneous effect it was obtained the result of 51.4% and the remaining 49.6% was influenced by other factors.

Keywords: Promotion mix; Benefits of perception; Re-purchase intention (search for similar items in EconPapers)
Date: 2020
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