Digitalization and society’s sustainable development – Measures and implications

Milica Jovanoviæ (), Jasmina Dlaèiæ () and Milan Okanoviæ ()
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Milica Jovanoviæ: University of Belgrade, Faculty of organizational sciences, Jove Ilica 154, 11000 Belgrade, Serbia
Jasmina Dlaèiæ: University of Rijeka, Faculty of economics and business, Ivana Filipovica 4, 51000 Rijeka, Croatia
Milan Okanoviæ: University of Belgrade, Faculty of organizational sciences, Jove Ilica 154, 11000 Belgrade, Serbia

Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, 2018, vol. 36, issue 2, 905-928

Abstract: This paper examines the relationship between digitalization and sustainable development and presents the composite index used for measuring the digital competitiveness of nations – the Digital Economy and Society Index (DESI). Today’s environment is highly dependent on technological capabilities. Tracking contemporary technological development is becoming crucial at both micro and macro level. One of the major revolutions in modern business is switching from traditional to digital business models for achieving higher competitiveness level. Digitalization is one of the primary impetus of today’s development. To accept and implement these changes, it is important to highlight the macromarketing role in this process. It is necessary to have concrete measures for identifying the shortcomings, good practices, and track the development. For this purpose, European Commission developed DESI to measure digital performance of European Union countries. This paper examines the DESI methodology and observes how the digital performance of EU affects main sustainable development components: economic, social, and environmental. Thus, the paper explores the correlations of DESI and other composite indices that measure sustainability components. Besides, the research examined the relationships between Hofstede’s cultural dimensions and digital performance. The paper highlights the importance of digitalization as another crucial component of society’s sustainable development.

Keywords: digitalization; sustainable development; performance indicators; society; macromarketing (search for similar items in EconPapers)
JEL-codes: E71 M38 Q01 (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (12)

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