Don't Tell Me What to Do, Tell Me Who to Follow! Field Experiment Evidence on Voluntary Donations
Francisco Alpizar Rodriguez and
Peter Martinsson
RFF Working Paper Series from Resources for the Future
Abstract:
We conducted a field experiment in a protected area to explore the effects of conformity to a social reference versus a comparable, but imposed, suggested donation. As observed before, we see visitors conforming to the changing social reference. On the other hand, the treatment in which we suggested a donation resulted in lower shares of visitors donating, compared to the social reference treatment, and lower conditional donations even compared to the control. We concluded that visitors look at their peers as a reference to conform to, but partially reject being confronted with an imposed suggestion on how to behave.
Keywords: conformity; donation; field experiment (search for similar items in EconPapers)
JEL-codes: C93 D10 D60 Q50 (search for similar items in EconPapers)
Date: 2010-06-18
New Economics Papers: this item is included in nep-exp, nep-ltv, nep-res and nep-soc
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)
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Working Paper: Don’t Tell Me What to Do, Tell Me Who to Follow! - Field Experiment Evidence on Voluntary Donations (2010) 
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Persistent link: https://EconPapers.repec.org/RePEc:rff:dpaper:dp-10-16-efd
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