SOCIAL MEDIA PLATFORMS PRIVACY CONSCIOUSNESS IN THE AGE OF COPYRIGHTISATION: COPYRIGHT INFRINGEMENT IN THE EYES OF LAW

Yasir Aleem, Sanan Waheed Khan, Muhammad Umar and Saima Jamroze
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Yasir Aleem: Lecturer; College of Law, University of Sargodha, Pakistan
Sanan Waheed Khan: Research Fellow; School of Communication University Putra Malaysia, 43400, Selangor, Malaysia
Muhammad Umar: Author-Workplace-Name: Lecturer; College of Law, University of Sargodha & PhD Scholar at Universti Utara, Malaysia
Saima Jamroze: Researcher; National College of Business Administration and Economics, Pakistan

Bulletin of Business and Economics (BBE), 2021, vol. 10, issue 4, 186-193

Abstract: This article focuses on how individuals think about privacy when they use social media and how they think about privacy policies and laws in the "age of copyrightisation." Consequently, this article looks at users' connotation of privacy as a legal dimension as a result of the "Right to be Forgotten" ruling and the Snowden revelation on mass surveillance, and the ways in which users negotiate their Internet use, particularly through social media platform like Youtube, Facebook, Instagram and Twitter. This study uses focus group interviews to examine how social media users negotiate privacy infringement and what impact their knowledge of privacy regulations (or lack thereof) plays in their techniques of negotiation. In the first place, privacy is almost universally understood as a matter of controlling one's own data, including the disclosure of information even to friends, and is strongly connected to issues of personal autonomy; second, a form of resignation in terms of control over personal data appears to coexist with a recognized need to protect one's private data, while respondents describe conscious attempts to circumvent systems of monetization. Although privacy legal problems have been widely discussed in the news media, respondents' worries about "self-protection" techniques are mostly based on their own personal experiences with legal and privacy breaches.

Keywords: digitalization; social mediaplatform; online security; legal consciousness; Pakistan (search for similar items in EconPapers)
JEL-codes: L24 (search for similar items in EconPapers)
Date: 2021
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