The Impact of the Iraq War on US Consumer Goods Sales in Arab Countries

Sofronis Clerides, Peter Davis () and Antonis Michis

Working Paper series from Rimini Centre for Economic Analysis

Abstract: Did the rise in anti-American sentiment caused by the Iraq war affect sales of US goods abroad? We address this question using data on sales of soft drinks and fabric detergents in nine Arab countries. We find a statistically significant but modest and short-lived negative impact of the war on sales of US soft drinks in some countries but no impact on the sales of detergents in any country. Variation in aggregate market shares of US products across countries correlates with consumer attitudes toward the US in the soft drink market but not in the detergent market.

Keywords: consumer behavior; consumer boycotts; Iraq war (search for similar items in EconPapers)
JEL-codes: D01 D12 L66 (search for similar items in EconPapers)
Date: 2010-01
New Economics Papers: this item is included in nep-ara
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Related works:
Working Paper: The Impact of the Iraq War on US Consumer Goods Sales in Arab Countries (2010)
Working Paper: The Impact of the Iraq War on US Consumer Goods Sales in Arab Countries (2010)
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Persistent link: https://EconPapers.repec.org/RePEc:rim:rimwps:25_10

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