Mobile Banking Adoption Among Rural Consumers: Evidence from India

Malaya Ranjan Mohapatra, Nirmalkumar Singh Moirangthem and Pankaj Vishwakarma ()
Additional contact information
Malaya Ranjan Mohapatra: Indian Institute of Technology Kharagpur
Nirmalkumar Singh Moirangthem: Indian Institute of Technology Kharagpur
Pankaj Vishwakarma: Indian Institute of Technology Kharagpur

American Business Review, 2020, vol. 23, issue 2, 300-315

Abstract: Recently, Financial Inclusion has received greater attention, as it is a key to economic growth and equality, growth of the business, and stability of financial and banking systems. In the process of understanding how technology is useful for financial inclusion, the study tries to understand the elements that prompt the perceived acceptability of mobile banking among the low income and low literate stratum. To explore these elements, the current piece of work utilized the Unified theory of acceptance and use of technology and with the addition of component of perceived risk. The research utilized convenience sampling to collect data from the respondents having Jan Dhan account. The results show that performance expectancy, effort expectancy, social influence, and perceived risk have a significant influence on intention to use mobile banking among financial inclusion stratum. Surprisingly, the facilitating conditions were found insignificant. The outcomes of the research can guide banks and technology houses to develop a more user-acceptable mobile banking system. Also, the outcome will help policymakers to enhance mobile banking system adoption for financial inclusion by considering influencing elements.

Keywords: Financial Inclusion; Mobile banking; UTAUT; Perceived risk; Jan Dhan Yojana (search for similar items in EconPapers)
JEL-codes: O40 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
https://digitalcommons.newhaven.edu/cgi/viewconten ... ericanbusinessreview Full-text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ris:ambsrv:0015

Access Statistics for this article

American Business Review is currently edited by Kamal Upadhyaya and Subroto Roy

More articles in American Business Review from Pompea College of Business, University of New Haven Contact information at EDIRC.
Bibliographic data for series maintained by Amber Montano ().