China's Rural Consumption Market: With Focus on the Suburbs of Beijing
Furong Jin (furongjin@kiep.go.kr) and
Jonghyuk Oh (ojh@kiep.go.kr)
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Furong Jin: Korea Institute for International Economic Policy
Jonghyuk Oh: Korea Institute for International Economic Policy
No 14-21, World Economy Brief from Korea Institute for International Economic Policy
Abstract:
Under the circumstances where Chinese rural areas emerge as the important market, this research derived the ways for Korean enterprises to advance into the Chinese rural market through analysis on current conditions of Chinese rural consumption market, characteristics of rural consumers, and the case analysis on the enterprises that have advanced into the rural market. To conduct effective analysis, this research used diverse analytical methods such as statistical analysis together with literature research, questionnaire survey, and case study.
Keywords: Domestic Demand Market; Chinese Rural Market; Consumption; Urban Consumers; Rural Market; China (search for similar items in EconPapers)
Pages: 5 pages
Date: 2014-05-30
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Citations: View citations in EconPapers (1)
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Persistent link: https://EconPapers.repec.org/RePEc:ris:kiepwe:2014_021
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