POSITIVE ATTITUDE TOWARDS BUSINESS ETHICS AND SOCIAL RESPONSIBILITY FOR IMPROVING CORPORATE IMAGE

Violeta Milenkovska (), Julijana Petrovska and Aleksandra Stoilkovska
Additional contact information
Violeta Milenkovska: University of Tourism and Management in Skopje, North Macedonia
Julijana Petrovska: University of Tourism and Management in Skopje, North Macedonia
Aleksandra Stoilkovska: University of Tourism and Management in Skopje, North Macedonia

UTMS Journal of Economics, 2019, vol. 10, issue 1, 97-107

Abstract: The paper deals with the elements of business ethics and social responsibility, as important factors for improving the corporate image of the organizations, and thus achieving a competitive advantage on the market. The competitiveness and development of the organization in conditions of more and more emphasized globalization depends on the ability of managers to make socially responsible decisions and to satisfy the different demands of the interested parties (individuals and groups). Social responsibility is a modern concept of leadership and managing organizations and the business in general, in which organizations voluntarily involve stakeholders, and sets social and environmental standards. The paper focuses on modern business ethics, ethical principles and social responsibility that managers need to have, since they are most expected to act responsibly and ethically, and thus to contribute to the promotion of the social values that represent the recognizable identity and corporate image of organizations. Empirical research was conducted on 140 respondents, 40 of whom are managers and 100 are employed, in many organizations that have a top quality management and quality control standard. The research shows that employees and managers in business organizations have the necessary knowledge and positive attitudes regarding the concept of social responsibility.

Keywords: social responsibility; organization; ethics; business; corporate identity; management (search for similar items in EconPapers)
JEL-codes: A13 M14 M21 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://utmsjoe.mk/files/Vol.%2010%20No.%201/UTMSJO ... vska-Stoilkovska.pdf Full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ris:utmsje:0264

Access Statistics for this article

UTMS Journal of Economics is currently edited by Prof. Ace Milenkovski, PhD

More articles in UTMS Journal of Economics from University of Tourism and Management, Skopje, Macedonia Contact information at EDIRC.
Bibliographic data for series maintained by Assistant Professor. Dejan Nakovski, PhD ().