Sustainable strategy; key to success? Existing theories

Martin Ritterhaus
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Martin Ritterhaus: DBA-Student Cyoprus International University

Zeitschrift für interdisziplinäre ökonomische Forschung, 2015, issue 2, 88-93

Abstract: Past Management scholars and studies have sought to answer the question: is there a financial payoff for addressing environmental and social issues? Therefore, analyses of the most important studies, books, and articles have been made. A central question at the end is which company has the better image, better efficiency, more efficient costs structures, and the better financial performance compared to other firms, especially to competitors. While there is a lot of rhetoric, relevant theory and robust empirical work on business models or analysis with a business value orientated view is rare. On the one hand existing theories and analysis have found out no linkage between environmental and social investments and the financial performance, and on the other hand some authors define a strong relationship between them. This article wants to give an overview about the existing approaches and wants to lead to even open hypothesis which need to be researched in a second step.

Keywords: Sustainable development; economic performance; linkage benefit out of socio-environmental investments (search for similar items in EconPapers)
JEL-codes: G30 L20 M14 Q01 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:ris:zfioef:0058

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