Strategy for managing the competitive potential of small and medium-sized enterprises

Стратегия управления конкурентным потенциалом малых и средних предприятий

Generalova, Svetlana (Генералова, Светлана) ()
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Generalova, Svetlana (Генералова, Светлана): The Russian Presidential Academy of National Economy and Public Administration

Published Papers from Russian Presidential Academy of National Economy and Public Administration

Abstract: The article discusses the concept of the competitive potential of small and medium enterprises. From the point of view of the system approach the structure of potential is described. The essence of the strategy of managing the competitive potential of small and medium-sized businesses is revealed. The role of state support in the formation of the potential of competitiveness of small and medium-sized businesses is shown. The application of the method of “smart” benchmarking in the system of strategic management of the competitive potential of enterprises has been proposed.

Keywords: strategy; competitive potential; small and medium enterprises; state support of entrepreneurship; benchmarking (search for similar items in EconPapers)
Pages: 6 pages
Date: 2019-10
New Economics Papers: this item is included in nep-cse and nep-sbm
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Persistent link: https://EconPapers.repec.org/RePEc:rnp:ppaper:101903

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