Ecologically oriented model of consumer behavior in order to sustainable development

Svetlana Kalashnikova (spkalash@yandex.ru)
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Svetlana Kalashnikova: Russian Presidential Academy of National Economy and Public Administration

Published Papers from Russian Presidential Academy of National Economy and Public Administration

Abstract: The article deals with environmental performance as a factor in the competitiveness of companies under market conditions. The trend in the ecologically oriented business increasingly manifested in the consumer market, the production of consumer goods. The incentives are need to be identified for users to make their behavior more environmentally oriented. The following components are important: waste reduction, reuse, recycling. The article highlights the benefits to producers and consumers of organic products.

Keywords: environmental marketing; eco-friendly product; the perception of the goods by the consumer (search for similar items in EconPapers)
Pages: 4 pages
Date: 2015
New Economics Papers: this item is included in nep-cse, nep-env and nep-mkt
Note: Published in "The development of accounting and analytical support for business", Saratov: Bukva, 2015
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Persistent link: https://EconPapers.repec.org/RePEc:rnp:ppaper:karpc2

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