Recent Trends in the Development of Modern Management in the Context of Globalization

Актуальные тенденции развития современного менеджмента в условиях глобализации

Gaponenko, A. (Гапоненко, А.) () and Marina Savelyeva
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Gaponenko, A. (Гапоненко, А.): Russian Presidential Academy of National Economy and Public Administration (RANEPA)

Published Papers from Russian Presidential Academy of National Economy and Public Administration

Abstract: Constant changes, an increase in the rate of diffusion of innovation lead to the transformation of the management. A key function is training. It recognizes the most innovative companies, introducing new methods of organization of the process, that is engaged in the management of innovation. One of the key facilities management becomes knowledge, knowledge management is allocated in a separate direction. Along with the management of knowledge in modern management practices stand out as relatively independent kinds of reputation management company, managing customer loyalty, brand management organization, its image and so forth.

Keywords: innovation; innovative companies; knowledge management (search for similar items in EconPapers)
Pages: 95 pages
Date: 2015-06
New Economics Papers: this item is included in nep-cse and nep-ino
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