Reachability of narrow target groups in socio-economic research using online survey

Достижимость узких целевых групп в социально-экономических исследованиях методом онлайн опроса

Manuilskaya, Kseniya (Мануильская, Ксения) (ksenia_22@mail.ru) and Vyrskaya, Marina (Вырская, Марина) (broma@bk.ru)
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Manuilskaya, Kseniya (Мануильская, Ксения): The Russian Presidential Academy of National Economy and Public Administration
Vyrskaya, Marina (Вырская, Марина): The Russian Presidential Academy of National Economy and Public Administration

Working Papers from Russian Presidential Academy of National Economy and Public Administration

Abstract: The preprint was written based on the results of a series of methodological experiments conducted by the Laboratory for Social Research Methodology of the RANEPA in 2018. The paper discusses the cognitive possibilities of online surveys to study narrow, hard-to-reach target groups. The key issue in the study of specific audiences - the search and involvement of respondents. To solve this problem, a stream sample was tested in studies — an approach to sample design is not typical of the Russian experience. Based on a methodological analysis of two online surveys, the attainability of representatives of such groups as labor migrants and people with disabilities (HIA) is analyzed. The result of the methodological work was the development of a methodology for assessing accessibility and recommendations on the use of online surveys in the study of narrow target groups.

Pages: 44 pages
Date: 2019-03
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