Russia in the Post-Soviet Space: Resources and Instruments of 'Soft Power'

Россия в постсоветском пространстве: ресурсы и инструменты политики «мягкой силы»

Letnyakov, Denis (Летняков, Денис) ()
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Letnyakov, Denis (Летняков, Денис): Russian Presidential Academy of National Economy and Public Administration (RANEPA)

Working Papers from Russian Presidential Academy of National Economy and Public Administration

Abstract: Nowadays state’s influence in international relations obviously can’t be reduced to its military or economic potential. Not by coincidence J. Nye’s concept of “soft power” built up in 1990 for the USA, gained such popularity in the whole world. But if this notion that was initially formulated to explain American influence in the world, can be automatically extended to other regions of the globe? This research has two main goals: (1) to estimate if it’s productive to use the notion of “soft power” to describe the capability of Russian influence in the post-Soviet space and, (2) to estimate the effectiveness of Russian “soft power” strategy that is carried out at present.

Keywords: Russia; the post-Soviet-space; “soft power”; influence; Russian language; culture; culture and symbolic resources; education; image; national brand; Россия; постсоветское пространство; «мягкая сила»; влияние; русский язык; культура; культурно-символические ресурсы; образование; имидж (search for similar items in EconPapers)
Pages: 50 pages
Date: 2017-05
New Economics Papers: this item is included in nep-cis
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