ASPECTS REGARDING GREEN ECONOMY’S MANAGEMENT

Alina Gheorghe and Florea Pã‚rvu

Business Excellence and Management, 2016, vol. 6, issue 4, 21-35

Abstract: This paper highlights the important role of the globally’s green economy. In this direction, the specialized literature was researched, both nationally and internationally, pointing out a close connection between green economy and green tourism or ecotourism. Green economy contributes to the welfare of communities through ecotourism, both in financial terms as well as socio-cultural ones, representing a "constant" in the process of sustainable development. Ecotourism marketing and a proper applicability of a performant territorial management are the main factors that contribute to the niche tourism's development. In the green tourism field, differentiation of small businesses is done through quality oftheir services related to their costs. That is the main reason why, ecotourism certification represents the highest level of services quality offered to customers.

Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:rom:bemann:v:6:y:2016:i:4:p:21-35

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