THE ROLE OF INTERNAL COMMUNICATION ON THE EFFICIENCY OF THE ACTIVITY IN AN ORGANIZATION

Florentina Pãžrjol and Lia Lucica Radomir

Business Excellence and Management, 2017, vol. 7, issue 2, 27-45

Abstract: The present paper, entitled "The role of internal communication on the efficiency of the activity in an organization", aims to identify the importance of internal communication in any organization and especially to identify the way in which the strategy of an organization is influenced by an efficient internal communication This paper aims at studying the internal communication within an organization. Thus, passing to communication in a particular way, namely to the communication within organizations, we can say that it also has a vital role and represents the key to its effectiveness. All members of an organization communicate daily to ensure the proper functioning of the company’s goals. Regardless the position of those who participate in the communication, the clarity, the choosing of an appropriate language and also the encouragement of staff to communicate must be ensured. The manager, being the one who coordinate the team, the department and even the organization, must deliver efficiently the information and also know how to coordinate it. The communication climate must be a proper one and it is influenced by several factors: in an indirect way by the culture, nature and tradition of the organization and in a direct way by the relations between employees, by the management and by the existence of communication networks.

Keywords: Internal communication; Strategic communication; Means of communication (search for similar items in EconPapers)
Date: 2017
References: View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:rom:bemann:v:7:y:2017:i:2:p:27-45

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