THE EFFECT OF INTERNAL AND EXTERNAL FACTORS ON STRATEGIC MANAGEMENT FOR INNOVATION PROCESSES AT THE COMPANY LEVEL

Daniel Rusu

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2021, vol. 15, issue 1, 408-418

Abstract: It presents the effect that the internal and external factors produce regarding the organization of the operations within the company. The requirement to implement strategic management for the innovation processes present at the company level is motivated. Structural interactions of internal and external factors regarding the organization of the company's operations were identified. Within the strategic management for the innovation processes at the company level, a hierarchy is built for the factors from the internal and external environment.

Keywords: companies; external environment; innovation processes; internal environment; strategic management. (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:15:y:2021:i:1:p:408-418

DOI: 10.24818/IMC/2021/02.19

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