ENVIRONMENTAL STRATEGY AND HOTEL COMPETITIVENESS-EVIDENCE FROM BRA?OV COUNTY

Roxana Stegerean, AnamariaPETRE and Alexandru Chis

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2014, vol. 8, issue 1, 590-597

Abstract: The present paper analyses the environmental behavior of hotel establishments located in Bra?ov County in order to determine the potential existence of a relationship between hotels’ proactive environmental strategy and their competitiveness. Also, this study investigates the type of environmental management strategy (reactive or proactive) among different categories of hotels in the region mentioned above. In addition, the paper discusses both conceptual and practical implications at the management level in order to improve hotel operations in terms of environmental protection. Our findings suggest that analyzed hotels from Bra?ov County focus on a proactive environmental strategy and it favors organizational competitiveness.

Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:8:y:2014:i:1:p:590-597

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