The impact of local political applications on voter choices

Ferdi Akbiyik () and Ahmet Husrev Eroglu
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Ferdi Akbiyik: Suleyman Demirel University, Turkey
Ahmet Husrev Eroglu: Suleyman Demirel University, Turkey

Review of Applied Socio-Economic Research, 2014, vol. 7, issue 1, 5-15

Abstract: Voters are under the influence of several factors when they vote at the local elections, so they determine the color of their vote and realize the act of voting considering these factors. Undoubtedly, the most important of these factors is the practice of political marketing. The concept of political marketing is a conceptual and factual matter entering into life of people and gaining importance with ever increasing competition in globalizing world, personal differences, diversify of expectations and requirements. This understanding, differently from the traditional marketing, aims at developing ideas and internalization of these ideas by the targeted group. Because this understanding constitutes the base of political marketing practices, in which ideas and opinions are marketed. Since political competition is very intensive at the present conditions and political parties struggle to create awareness in the minds of targeted voters by taking advantage of these political works, at the present time there is practically no party that doesn't put into effect its political marketing works in an effective way. It seems to be utopic to achieve success for political parties which don’t use effectively these practices. Because political marketing sociology is fed with such science disciplines as psychology and social psychology that research and try to explain human and human behaviors. To understand voters and make acts and promises which will meet their expectations and requirements are the main indicators of political marketing practices. The conceptual and institutional framework for local political marketing is represented in this work, but the influence of political marketing practices on voters, which were applied at local elections, is tried to be determined by a public survey conducted in Isparta province.

Keywords: political marketing; local elections; voters. (search for similar items in EconPapers)
JEL-codes: P19 Z19 (search for similar items in EconPapers)
Date: 2014
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