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Digital transformation enablers in high-tech and low-tech companies: A comparative analysis

Titov Sergei, Trachuk Arkady, Linder Natalya, Pathak Rd, Danny Samson, Zafar Husain and S Sushil
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Linder Natalya: Financial University under the Government of the Russian Federation, Moscow, Russia
Pathak Rd: The University of the South Pacific, Suva, Fiji
Danny Samson: The University of Melbourne, Melbourne, VIC, Australia
Zafar Husain: College of Business, Al Ain University, Al Ain, United Arab Emirates
S Sushil: Indian Institute of Technology, Delhi, India

Australian Journal of Management, 2023, vol. 48, issue 4, 801-843

Abstract: Digital transformation (DT) is a complex, socio-technical, strategic, and often radical change influenced by various aspects, among which non-technological, organizational factors play significant roles. The literature on DT enablers suggests sensitivity to the organizational context, especially to the technology intensity of companies. This article analyzes the variations in non-technological DT enablers in high-tech and low-tech manufacturing companies. Through a systematic literature review, using coding techniques and cluster analysis, we created 20 aggregated enabler categories. With the Decision Making Trial and Evaluation Laboratory (DEMATEL) method, clustered DT enablers in high-tech and low-tech companies were compared. High-tech companies enable DT with the factors related primarily to organizational flexibility and dynamism. In contrast, low-tech firms propel DT with the enablers connected to more stable, traditional, managerial practices. JEL Classification: 031 and 032

Keywords: Cluster analysis; DEMATEL; digital transformation; dynamic capability; manufacturing transformation; organizational flexibility; technology intensity; transformation enablers (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:sae:ausman:v:48:y:2023:i:4:p:801-843

DOI: 10.1177/03128962231157102

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