The Use of the Life-Style Concept in Travel Demand Models
I Salomon and
M Ben-Akiva
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I Salomon: Hebrew University, Jerusalem, Israel
M Ben-Akiva: Massachusetts Institute of Technology, Cambridge, MA 02139, USA
Environment and Planning A, 1983, vol. 15, issue 5, 623-638
Abstract:
The concept of life-style is becoming a major differentiating trait between population groups substituting for economic and social classes. This paper describes the utilization of the concept of life-style in the context of travel demand models. Life-style is defined as a pattern of behavior under constrained resources which conforms to the orientations an individual has toward three major ‘life decisions' he or she must make: (a) formation of a household (of any type), (b) participation in the labor force, and (c) orientation toward leisure. A population is classified into life-style groups based on similarity in a multivariate space. Socioeconomic and demographic variables define that space, and emphasis is put on variables which are indicative of emerging new life-styles (for example, the relative contribution of the female spouse to the household income). Cluster analysis is employed to identify the life-style groups. Models for the combinations of choice of mode and destination for shopping trips are estimated for the pooled sample and the life-style segments. Comparisons of these models with the performance of other market segmentation schemes and with the pooled model demonstrate that the life-style groups account for taste variations better than the other schemes.
Date: 1983
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Persistent link: https://EconPapers.repec.org/RePEc:sae:envira:v:15:y:1983:i:5:p:623-638
DOI: 10.1068/a150623
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