The emergence of a Build to Rent model: The role of narratives and discourses

Frances Brill and Daniel Durrant

Environment and Planning A, 2021, vol. 53, issue 5, 1140-1157

Abstract: This paper analyses ‘Build to Rent’ (BTR), a new form of tenure in London’s housing market. We examine the ways in which private and public sector actors have shaped the context of BTR’s emergence, and developed a model for delivery in London. We argue they relied on and constructed narratives of negativity about the private rental sector, which were juxtaposed with their product to position BTR as a solution to part of London’s housing crisis. Building on this, and leveraging an emerging but supportive institutional context, real estate professionals have adapted a US model to the UK. We argue that both the narrative-generating activities and the model development reveal tensions, which help theorise the ways new models of financing housing emerge.

Keywords: Housing; London; investors; Build to Rent; financialisation (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (6)

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Persistent link: https://EconPapers.repec.org/RePEc:sae:envira:v:53:y:2021:i:5:p:1140-1157

DOI: 10.1177/0308518X20969417

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