A Comparison of Web-Based and Paper-Based Survey Methods

Corey Greenlaw and Sharon Brown-Welty
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Corey Greenlaw: Fresno County Office of Education
Sharon Brown-Welty: California State University, Fresno, sharonb@csufresno.edu

Evaluation Review, 2009, vol. 33, issue 5, 464-480

Abstract: Web-based surveys have become more prevalent in areas such as evaluation, research, and marketing research to name a few. The proliferation of these online surveys raises the question, how do response rates compare with traditional surveys and at what cost? This research explored response rates and costs for Web-based surveys, paper surveys, and mixed-mode surveys. The participants included evaluators from the American Evaluation Association (AEA). Results included that mixed-mode, while more expensive, had higher response rates.

Keywords: Web-based surveys; response rates; online surveys; mixed-mode surveys; survey costs (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:sae:evarev:v:33:y:2009:i:5:p:464-480

DOI: 10.1177/0193841X09340214

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