 Are Retail Investors in Emerging Economies SRI Ready?Heena Thanki Joshi and Meghna Dangi Management and Labour Studies, 2024, vol. 49, issue 2, 256-274 Abstract: Socially responsible investment (SRI) is a contemporary idea to describe investing that incorporates social, ethical and environmental dimensions. Under the Theory of Planned Behaviour lens, the current study examines the role of attitude, subjective norm, perceived control behaviour and moral norms in explaining retail investors’ investment intention towards SRI. The study adopted the quantitative approach of research and gathered the required data using the judgmental sampling method. This research uses structural equation modelling to present a model that better explains the role of attitude, subjective norm, perceived control behaviour and moral norms in understanding retail investors’ investment intentions for SRI. The current study proposes and successfully validates the use of subjective financial literacy as a perceived control behaviour variable in studying the investment intention of SRI. The finding suggests that retail investors’ intention to invest in SRI is significantly positively influenced by attitude, subjective norms, moral norms and subjective financial literacy. Keywords: Socially responsible investment; SRI; emerging economies; theory of planned behaviour (TPB); intention to invest (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:sae:manlab:v:49:y:2024:i:2:p:256-274 DOI: 10.1177/0258042X231196666 Access Statistics for this article More articles in Management and Labour Studies from XLRI Jamshedpur, School of Business Management & Human Resources |
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