Covid-19 Risk Perception of Travel Destination Development and Validation of a Scale

Khansa Zaman, Sajid Bashir, Zahra Afaq and Naimah Khan

SAGE Open, 2022, vol. 12, issue 1, 21582440221079622

Abstract: Although traveler risk perception is a widely used term in the hospitality and tourism literature, the pandemic related risk perception of tourist destination lacks a clear conceptualization and measurement. This study develops and validates a six item scale to measure Covid-19 risk perception of travel destinations. The scale is developed using multiple data collection methods including interviews, focus group, and survey questionnaires. The exploratory stage involved in-depth interviews and the subsequent quantitative stage gathered data through a survey questionnaire. The scale offers a framework for future empirical research on Covid-19 risk perception that will shape tourism decisions in years to come. Implications for hospitality industry and limitations are also discussed.

Keywords: COVID-19; tourist risk perception; travel destination; scale development (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:sae:sagope:v:12:y:2022:i:1:p:21582440221079622

DOI: 10.1177/21582440221079622

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