Impact of Coronavirus Pandemic on Changes in e-Consumer Behaviour: Empirical Analysis of Slovak e-Commerce Market

Peter Markoviè (), František Pollák, Roman Vavrek and Yaroslava Kostiuk
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Peter Markoviè: University of Economics in Bratislava, Faculty of Business Management, Department of Business Finance
František Pollák: Institute of Technology and Business in Èeské Budìjovice, Faculty of Corporate Strategy, Department of Management
Roman Vavrek: Technical University of Ostrava, Faculty of Economics, Department of Public Economics
Yaroslava Kostiuk: Institute of Technology and Business in Èeské Budìjovice, Faculty of Corporate Strategy, Department of Management

Journal of Economics / Ekonomicky casopis, 2022, vol. 70, issue 4, 368-389

Abstract: The issue of the impacts of the COVID-19 pandemic on the economy is highly topical at a time of gradual economic recovery. The study presents the results of more than a year and a half of empirical research on changes in consumer behaviour patterns of Slovaks obtained through an analysis of their online interactions with the five main representatives of the e-commerce industry. During both pandemic waves B2C and C2B interactions of a sample of more than half a million customers in the Facebook social network environment were systematically recorded. Subsequently, the data were compared with the reference period one year after the historically first lockdown. The results suggest that during the pandemic, customers switched into completely new patterns of consumer behaviour aimed at maximizing benefits. However, as the pandemic progressed, these patterns combined with the pre-pandemic standard behaviour and created a new, relatively stable evolving trend. This economically significant trend must be considered in business practice.

Keywords: COVID-19; pandemic; e-commerce; Facebook; internet; innovation; business management (search for similar items in EconPapers)
JEL-codes: A12 M21 O32 (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:sav:journl:v:70:y:2022:i:4:p:368-389

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