Analysis of enterprise marketing potential

Krіvoruchko О. and Pіpenko I.
Additional contact information
Krіvoruchko О.: Kharkiv National Automobile and Highway University
Pіpenko I.: Kharkiv National Automobile and Highway University

Экономика транспортного комплекса, 2010, issue 16, 90-100

Abstract: Methodological fundamentals of enterprise marketing potential analysis have been devised on the basis of substantiation of the main activities, content, sequence and direction, means and methods of their implementation. The introduced fundamentals stipulate determining the changing level of marketing potential with time, ascertaining the influence of the structure of factors, which form them correspondence between an enterprise supply and demand of market entities considering the importance of cross-impact parameters before and after their coordination. This allows finding out different causes influencing the level of availability of marketing potential, improving the process of their forming and effective employment.

Keywords: МАРКЕТИНГОВі МОЖЛИВОСТі; ПРОПОЗИЦіЯ; ВИМОГИ; НЕВіДПОВіДНіСТЬ; ПРОЦЕС УЗГОДЖЕННЯ; АНАЛіЗ (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://cyberleninka.ru/article/n/analysis-of-enterprise-marketing-potential

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:scn:031253:13930460

Access Statistics for this article

More articles in Экономика транспортного комплекса from CyberLeninka, Харьковский национальный автомобильно-дорожный университет
Bibliographic data for series maintained by CyberLeninka ().