The approaches of determination and realization of marketing Audit for the enterprise

Sychova E. E., Guryanov A. B. and Kornienko A. I.

Вісник економіки транспорту і промисловості, 2010, issue 29, 430-432

Abstract: In the article are investigated the approaches of the realization of marketing Audit for enterprise and the model of conducting the complex of marketing Audit is developed.

Keywords: МАРКЕТИНГОВИЙ АУДИТ; СТРУКТУРА МАРКЕТИНГОВОГО АУДИТУ; МОДЕЛЬ МАРКЕТИНГОВОГО АУДИТУ; MARKETING АUDIT; STRUCTURE MARKETING АUDIT; MODEL MARKETING АUDIT (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:scn:031720:15022810

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