Marketing researches in the system of upgrading of passenger service on a railway transport

Naumova O. E. and Golovan L. V.

Вісник економіки транспорту і промисловості, 2010, issue 30, 134-138

Abstract: The article is sanctified to determination of role of marketing researches in the system of upgrading of passenger service on a railway transport. The necessity of regular realization of marketing researches is reasonable. Results over of marketing research are brought in relation to the exposure of relation of passengers to present services and possibility of introduction of new services.

Keywords: МАРКЕТИНГОВЕ ДОСЛіДЖЕННЯ; ЗАЛіЗНИЧНИЙ ТРАНСПОРТ; ПАСАЖИРСЬКі ПЕРЕВЕЗЕННЯ; ЯКіСТЬ; КОНКУРЕНТНОЗДАТНіСТЬ; СЕРВіС; ТРАНСПОРТНі ПОСЛУГИ (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:scn:031720:15264255

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