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Methodical bases of the estimation of strategic competitive positions at formation of competitiveness of the enterprise

Ukrainskaja L. O. and Rjabik G. E.

Вісник економіки транспорту і промисловості, 2010, issue 29, 373-379

Abstract: In article advantages and lacks of different methodical approaches to the decision of problems of an estimation of a competitive position of the enterprise are analyzed. Proposed use of a portfolio approach to the decision of problems of increase of objectivity and validity of an estimation of a competitive position of the enterprise in the course of an estimation of its competitive advantages is offered.

Keywords: іНСТРУМЕНТИ МАТРИЧНОГО АНАЛіЗУ; МОДЕЛЬ «БОСТОН КОНСАЛТИНГ ГРУП» («БКГ»); МОДЕЛЬ «МАККіНЗі»; SWOT-АНАЛіЗ; БЕНЧМАРКИНГ; ПОРТФЕЛЬНИЙ ПіДХіД; ЕВКЛіДОВА ВіДСТАНЬ; ТАКСОНОМіЯ; THE MODEL OF THE BOSTON CONSULTING GROUP (BCG); THE MODEL MCKINSEY » (search for similar items in EconPapers)
Date: 2010
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