Multisided Media Markets: Applying the Theory of Multisided Markets to Media Markets

Nadine Lindstädt ()
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Nadine Lindstädt: Department of Environmental and Business Economics, University of Southern Denmark

No 96/09, Working Papers from University of Southern Denmark, Department of Sociology, Environmental and Business Economics

Abstract: Media markets recently have been identified as multisided markets. The application of the theory of multisided markets provides a better understanding of such markets. It enriched the hitherto economic approach and led to new insights and perspectives especially for the antitrust authorities when evaluating competition constraints and mergers. This paper reviews the theory of multisided markets and subsequently applies it to media markets. Finally the paper draws attention to the new perspectives and insights the theory provides but also brings open research questions to light.

Keywords: media economics; two-sided markets; multisided platforms; competition (search for similar items in EconPapers)
JEL-codes: A20 L13 L82 M21 (search for similar items in EconPapers)
Pages: 62 pages
Date: 2009-10
New Economics Papers: this item is included in nep-com and nep-cul
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Citations: View citations in EconPapers (1)

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