Influential Factors of Passengers' Expenditures During A Cruise Trip: The Case of the Greek Islands

Georgia Papadopoulou, Evangelos Sambracos or Samprakos () and Sofia Xesfingi
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Georgia Papadopoulou: Al Ghurair University, Dubai, UAE

South-Eastern Europe Journal of Economics, 2017, vol. 15, issue 1, 15-31

Abstract: Cruise tourism is one of the major components of Greek tourism and tends to be a significant source of income. In recent years, there has been an increase of cruise tourism in Greece. The objective of this study is to provide better understanding of the cruise industry by considering the factors that influence passengers' spending during their cruise trip around the Greek islands. This study relies on a unique sample of 507 cruise passengers who visited Greece by analysing the variables that affect cruise passengers' choice of how they spend their money. Participants were asked to answer various questions about their cruise experience and to provide information about their demographic characteristics. Ordered logit models were used to describe passengers' likelihood to spend more at port cities, on the cruise ship and during their cruise trip in general. The demographic factors show that the probability of spending more during the cruise trip decreases by 19.2% (p=0.097) with passengers' age. Additionally, there is a positive correlation between spending during the cruise trip and the choice of cabin and a negative correlation between spending and passengers' reason for visiting Greece and having the cruise experience. We also found that there is a negative correlation when it comes to frequency of travelling and a positive correlation between spending and Excursions made at port cities during the trip.

Keywords: Influential Factors; Passenger Expenditures; Cruise Trip; Greek Cruise Market (search for similar items in EconPapers)
JEL-codes: L83 L91 (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (1)

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