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MEASURING THE LEVEL OF TOURIST SATISFACTION. CASE STUDY BRASOV COUNTY

Gabriel Brătucu (), Ioana Bianca Chițu () and Mădălina Ștefan ()
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Gabriel Brătucu: Transilvania University of Braşov
Ioana Bianca Chițu: Transilvania University of Braşov
Mădălina Ștefan: Transilvania University of Braşov

Journal of Smart Economic Growth, 2017, vol. 2, issue 2, 35-45

Abstract: This study is based on one of European Tourism Indicators System (ETIS) questionnaire, proposed by European Commission in 2013, and has as main objectives to measuring the satisfaction level of the Romanian and foreign tourists arrived in Brașov. In order to achieve the above mentioned objective, a market survey was carried out on a sample of 1,119 visitors to Brașov County, in 2016. The results can be used by businesses and the local managing authorities in establishing the strategies for the sustainable development of tourism in the region.

Keywords: European Tourism Indicator System; quantitative research; tourist satisfaction (search for similar items in EconPapers)
JEL-codes: M31 Z32 (search for similar items in EconPapers)
Date: 2017
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