The importance of social networks? weak ties in business development

Alexandra Ioanid (), Mihai Svasta () and Maria Hermel-Stanescu ()
Additional contact information
Alexandra Ioanid: University ?Politehnica? of Bucharest
Mihai Svasta: University ?Politehnica? of Bucharest
Maria Hermel-Stanescu: University ?Politehnica? of Bucharest

No 802404, Proceedings of International Academic Conferences from International Institute of Social and Economic Sciences

Abstract: This paper aims to present the importance of weak ties in social networks for sharing information at personal level, across departments in a company, as well as between managers that seek business opportunities. Also, the paper shows that complex knowledge requires strong ties in order to be properly shared and used. Weak ties between departments in a company make information diffusion faster only if the knowledge shared is simple, otherwise if the information is complex, the communication between departments and the development of projects will encounter difficulties.The article analyses the structure and the dynamic of business social networks starting from Granovetter's theory and Burt?s social capital theory and offers practical examples of how to develop a business using the weak ties in social networks, such as the well-known Facebook platform or the professional oriented LinkedIn platform.

Keywords: social networks; business development; weak ties; strong ties; social capital; Facebook; LinkedIn (search for similar items in EconPapers)
JEL-codes: A13 M39 Z19 (search for similar items in EconPapers)
Pages: 5 pages
Date: 2014-10
New Economics Papers: this item is included in nep-soc and nep-ure
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Citations: View citations in EconPapers (1)

Published in Proceedings of the Proceedings of the 13th International Academic Conference, Antibes, Oct 2014, pages 102-106

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Persistent link: https://EconPapers.repec.org/RePEc:sek:iacpro:0802404

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