Quality Function Deployment Approach to Evaluate Supply Chains Strategies in Turkish Automotive Industry

Zeki Ayag (zekia@khas.edu.tr)
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Zeki Ayag: Kadir Has University

No 902719, Proceedings of International Academic Conferences from International Institute of Social and Economic Sciences

Abstract: The main objective of this study is to analyze automotive industry, and to identify the important auto parts logistics requirements, and supply chain management (SCM) strategies. For product or service development, quality function deployment (QFD) is a useful approach to maximize customer satisfaction. The determination of the customer and logistics requirements, and supply chain management strategies are important issues during QFD processes for product or service design. For this reason, a QFD methodology is proposed in this study to determine these aspects and to improve the level of customer satisfaction. Qualitative information is converted firstly into quantitative parameters, and then this data is combined with other quantitative data to parameterize to determine appropriate supply chain management strategies.

Keywords: Quality function deployments; logistics requirements; supply chain management strategies. (search for similar items in EconPapers)
JEL-codes: C44 (search for similar items in EconPapers)
Pages: 8 pages
Date: 2014-12
New Economics Papers: this item is included in nep-ara, nep-cwa and nep-mkt
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Published in Proceedings of the Proceedings of the 14th International Academic Conference, Malta, Dec 2014, pages 35-42

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Persistent link: https://EconPapers.repec.org/RePEc:sek:iacpro:0902719

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