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Consumer purchasing behavior analysis using CVS POS data

Kaoru Kuramoto (), Yosuke Kurihara () and Satoshi Kumagai ()
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Kaoru Kuramoto: Aoyama-Gakuin University
Yosuke Kurihara: Aoyama-Gakuin University
Satoshi Kumagai: Aoyama-Gakuin University

No 10012494, Proceedings of International Academic Conferences from International Institute of Social and Economic Sciences

Abstract: In this study, the purchase behavior of customers is analyzed using the purchase history data of convenience stores for one year. Therefore, considering the number of visits to the store, the purchase price, and personal attributes, we use the maximum likelihood method to estimate the customer's selection probability of ?continuation? and ?separation?. AIC is used as a model evaluation index.

Keywords: Simultaneous; purchaseConsumer; attributesmaximum; likelihood; methodlogit; modelAIC (search for similar items in EconPapers)
JEL-codes: C23 (search for similar items in EconPapers)
Pages: 1 page
Date: 2020-02
New Economics Papers: this item is included in nep-pay
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Published in Proceedings of the Proceedings of the 53rd International Academic Conference, Dubai, Feb 2020, pages 19-19

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https://iises.net/proceedings/iises-international- ... 00&iid=010&rid=12494 First version, 2020

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Persistent link: https://EconPapers.repec.org/RePEc:sek:iacpro:10012494

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