Profiling the dietary supplement users in Turkey

Ahu Ergen () and Filiz Bozkurt ()
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Ahu Ergen: BAHCESEHIR UNIVERSITY
Filiz Bozkurt: DOGUS UNIVERSITY

No 1003856, Proceedings of International Academic Conferences from International Institute of Social and Economic Sciences

Abstract: It is observed that the number of health conscious individuals in the society is increasing. This is mostly due to the promotion of healthy lifestyle by media, the awareness campaigns held by governments and the global trend of LOHAS. Parallel to that, the dietary supplements market in Turkey is also growing. So, understanding the demographic profiles, awareness and user profiles of these consumers is important for companies, governments and also media to define their strategies accordingly. The study involved 666 (66,5% women and 33,3% men) Turkish consumers from Istanbul, over eighteen years of age. Data were obtained from self-administered questionnaires. The study examines the characteristics of the respondents regarding demographics, dietary supplements recognition and consumption. This research presents the opportunity for further casual research in healthy lifestyle products market.

Keywords: dietary supplements; consumer; demograpy; vitamins; healthy lifestyle (search for similar items in EconPapers)
JEL-codes: L66 M19 M31 (search for similar items in EconPapers)
Pages: 1 page
Date: 2015-05
New Economics Papers: this item is included in nep-ara and nep-cwa
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Published in Proceedings of the Proceedings of the 15th International Academic Conference, Rome, May 2015, pages 312-312

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Persistent link: https://EconPapers.repec.org/RePEc:sek:iacpro:1003856

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