HOW GEM REPORTS POSITION FEMALE ENTREPRENEURS: A CRITICAL DISCOURSE ANALYSIS

Ksenija Vukovi? ()
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Ksenija Vukovi?: Faculty of Organization and Informatics, University of Zagreb

No 11312865, Proceedings of International Academic Conferences from International Institute of Social and Economic Sciences

Abstract: The aim of this article is to explore the positioning of female entrepreneurs in GEM reports for the Republic of Croatia between 2002 and 2018. The research adopts a qualitative approach by using critical discourse analysis. The research began with content analysis looking for content related to the positioning of women and their entrepreneurship and the creation of a timeline of discussion topics. In the second stage, two-level coding system was deployed to find the dominant discourse as well as the implicit discourses. We have found the legacy of discourse subordinating female entrepreneurship to other goals. The dominant discourse is growth-supporting: the imperative of firm growth stands before gender equality.

Keywords: Female entrepreneurs; GEM; Croatia; critical discourse analysis (search for similar items in EconPapers)
JEL-codes: L26 (search for similar items in EconPapers)
Pages: 6 pages
New Economics Papers: this item is included in nep-ent and nep-hme
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Published in Proceedings of the Proceedings of the 56th International Academic Conference, Lisbon, Nov -0001, pages 51-56

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Persistent link: https://EconPapers.repec.org/RePEc:sek:iacpro:11312865

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