A CONTENT ANALYSIS OF AIRLINE WEBSITES: AN EVALUATION OF THE AIRLINE COMPANIES THAT HAVE DIRECT FLIGHTS TO ISTANBUL ATATURK AIRPORT IN 2013

Ertan Cinar () and Soner Demirel ()
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Ertan Cinar: Anadolu University
Soner Demirel: Anadolu University

No 2503191, Proceedings of International Academic Conferences from International Institute of Social and Economic Sciences

Abstract: The demand of the air transportation is showing increase rapidly in Turkey. At the same time, ?stanbul Airport is near the top point from the point of air traffic in Europe. Because of the rapid development of information technology since the 1990s, many people today intensively use this technology for research, socializing, shopping, and many other activities. This study attempts to evaluate airline company websites using the content analysis method. According to the conclusions of this study, some recommendations are made to improve the websites that were included in the study thereby evaluating the websites of the airlines that have flights to ?stanbul Airport in 2013.

Keywords: Airlines; websites; content analysis. (search for similar items in EconPapers)
JEL-codes: C40 L81 R40 (search for similar items in EconPapers)
Pages: 12 pages
Date: 2015-06
New Economics Papers: this item is included in nep-ara, nep-cwa and nep-tre
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Published in Proceedings of the Proceedings of the 16th International Academic Conference, Amsterdam, Jun 2015, pages 190-201

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Persistent link: https://EconPapers.repec.org/RePEc:sek:iacpro:2503191

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