Thai Animation At A Crossroads

Niracharapa Tongdhamachart ()
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Niracharapa Tongdhamachart: Suan Sunandha Rajabhat University

No 2604192, Proceedings of International Academic Conferences from International Institute of Social and Economic Sciences

Abstract: The research was to study Thai animation industry in order to lay out a solid foundation and to compete in the global market. The research was a qualitative research based on interviews of key persons from its industry and government sectors, related research and articles and observation data. The research was analyzed by tracing back the development of Asian animation and particularly looking into the success story of Japanese animation in a global market. The study showed that Thai animation still lacked the unique style of production to attract global viewers. To spearhead and strengthen Thai animation, several factors including a robust government policy, international partnership, marketability, financial support and related industry and associations kept the industry competitive.

Keywords: anime; digital content; competitive; animation; characters (search for similar items in EconPapers)
Pages: 6 pages
Date: 2015-07
New Economics Papers: this item is included in nep-sea
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Published in Proceedings of the Proceedings of the 17th International Academic Conference, Vienna, Jul 2015, pages 547-552

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Persistent link: https://EconPapers.repec.org/RePEc:sek:iacpro:2604192

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