Synergy effect of M&A Heterogeneity and Alliance Homogeneity on stock market

Jaisang Kim ()
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Jaisang Kim: Sungkyunkwan University

No 2705111, Proceedings of International Academic Conferences from International Institute of Social and Economic Sciences

Abstract: Since Merger and Acquisition (M&A) and Strategic Alliance have been regarded as essential parts of successful strategies for profitable growth till date, none of previous researches investigated stock market?s response toward the synergy effect of M&A strategy and Strategic Alliance from the perspective of behavioral economics?more precisely?prospect theory. Therefore, by examining the synergy effect of M&A and Strategic Alliance and applying ?prospect theory? to stock price response, the goal of our research is to empirically test unconventional responses of stock market and ?synergetic relation? between M&A and Strategic Alliance. By doing so, this research will prove that two strategies can work together for better performance in the stock market.

Keywords: Synergy effect; Merger and Acquisition (M&A); Strategic Alliance; portfolio theory; prospect theory; loss aversion. (search for similar items in EconPapers)
JEL-codes: M10 (search for similar items in EconPapers)
Pages: 8 pages
Date: 2015-09
New Economics Papers: this item is included in nep-com
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Published in Proceedings of the Proceedings of the 18th International Academic Conference, London, Sep 2015, pages 373-380

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