The Views of University Students towards Public Relations Profession and Its Practitioners

Omer Bakan (), Ahmet Tarhan () and Kadir Canoz ()
Additional contact information
Omer Bakan: Selcuk University Communication Faculty
Ahmet Tarhan: Selcuk University Communication Faculty
Kadir Canoz: Selcuk University Communication Faculty

No 2804509, Proceedings of International Academic Conferences from International Institute of Social and Economic Sciences

Abstract: Numerous studies was carried out to explain the concept, function and profession of public relations. Public relations is a copcept that is percieved differently by different segments of the society. To reveal the views of university students on public relations is important to understand the image of public relations. This study has been conducted to determine the image of public relations profession and practitioners in the eyes of university students. A face to face survey was carried out on 514 students from Selcuk University. Several statistical tests were used to analyze the obtained data. Results of the study reveal that most of the respondents have positive views towards the concept of public relations profession and its practitioners. Most of the respondents stated that the public relations profession requires expertise and this job can only be performed by people who have finished their university education in the field of public relations.

Keywords: public relations; public relations practitioners; university students (search for similar items in EconPapers)
Pages: 8 pages
Date: 2015-10
New Economics Papers: this item is included in nep-edu
References: View complete reference list from CitEc
Citations:

Published in Proceedings of the Proceedings of the 19th International Academic Conference, Florence, Oct 2015, pages 64-71

Downloads: (external link)
https://iises.net/proceedings/19th-international-a ... =28&iid=015&rid=4509 First version, 2015

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sek:iacpro:2804509

Access Statistics for this paper

More papers in Proceedings of International Academic Conferences from International Institute of Social and Economic Sciences
Bibliographic data for series maintained by Klara Cermakova ().